The 1980s was the advent of digital marketing , it came into fruition when computers became sophisticated enough to store huge volumes of customer information. Ever since, the specialisation has enjoyed tremendous boost in its adoption and popularity. The steroid for this push in the main stream marketing has been the same factors that enable its inception in the first place. Moreover staying true to Moor’s law,  modern devices with its vast variance in sizes is at all times accessible and convenient to a user to add and view content.The same convenience for the user has in turn ushered in businesses into adopting digital marketing which helps them target their customer bases more easily and effectively. 

Branded engagements is the way forward when it comes to Digital Marketing.  Customers like to have or create their own online space. Being in that zone ensures visibility and helps in gaining a loyal customer following. Next step is creating brand advocates, this will happen eventually if we carry on pushing consistent and quality content along with the offline content to support digital front. 

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ – Neil Patel

Although the digital domain is only a channel in the multi channel spectrum, the value for money is unparalleled. We do not say this is, the data speaks for itself.


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